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Our Story

Founded in the vibrant heart of Seoul, South Korea, Touch in Sol was born from a desire to bring the energetic and artistic spirit of the city to the world of beauty. We believe that makeup is more than just a routine; it's an art form, a means of self-expression, and a way to embrace your unique beauty.
At Touch in Sol, innovation is at the core of everything we do. We blend the latest cosmetic technology with the finest ingredients to create products that not only enhance your natural beauty but also care for your skin. Our iconic No Poreblem Primer and Pretty Filter Icy Sherbet Primer are just a glimpse of our commitment to delivering high-performance, cruelty-free cosmetics that make you feel confident and radiant.
Our pledge extends beyond beauty; it encompasses ethics and sustainability. We are proud to offer a range of products that are not only cruelty-free but also vegan, ensuring that no animals are harmed in the making of our makeup. Our formulas are free from parabens and sulfates, providing a clean and safe beauty experience that you can trust.
Touch in Sol is always exciting, forever unique, and yet totally practical, infusing fun and function into your daily routine. Beauty should never be boring, and neither should you! Our founder, Sean K. Lim, is constantly innovating, keeping the brand at the forefront of beauty. Sean is hands-on, personally testing every product for texture, shade, delivery, and quality, ensuring the highest standards from cleansers to concealers, moisturizers to mascaras.
Touch in Sol is more than just a brand; it’s a philosophy. We believe that beauty should be a sensory experience, a feeling of pure joy. Our mission is to create products that not only enhance your beauty but also envelop you in a sweet, comforting hug. We want you to feel beautiful, confident, and loved every time you use our products.
Join us on this delightful journey of discovering and celebrating your real beauty with Touch in Sol. Experience the transformative power of a sweet touch and a sweet hug.
Welcome to the beauty revolution. Welcome to Touch in Sol.